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Thursday, September 07, 2006

Finding A Clickbank Product To Promote

Good evening!
Today we answer the question:
How should I choose a product to promote through Clickbank?
First, make sure you've followed all my directives from my previous posts (most importantly signing up with Clickbank and AdWords). Now head over to the Clickbank Marketplace (Did you notice the new layout by the way? Looks a lot like Paypal, doesn't it?).
Popularity Of Product
1. Let's first group the products by popularity. There are highly popular products, average ones, and little known or new ones. Which product should you try to choose?
The highly popular ones will have lots of clicks and hopefully sales, but the affiliate market for them is already saturated, so unless you find a new spin on marketing those products it will be hard to find a way to be successful.
How bout the not popular or new ones? Well, you have to be careful with these. They may be not popular simply because they don't convert well, or are scams. The new ones may be a good choice, but then of course you risk low traffic and the possibility that the product is a dud. On the other hand, if you catch a new product that's a mover and is on the rise, right before it explodes and becomes hugely popular, you can ride that wave and make a huge profit. It's really difficult to find products like this though, unless you know some people that have a history of making great products, and you know when they're launching them (yet again I'll refer you to eWealth, where many highly skilled publishers are members).
The "average" products, or the ones with moderate popularity, may be the previously mentioned movers on the rise, or else are just mediocre, and produce similarly mediocre results for affiliates. More often than not, such mediocre products simply aren't worth the time spent to promote them, as the ROI (return on investment) may very possibly be too low.

*Note*
For the reasons above, popularity alone should be no means decide what product you wish to promote. The most important factor is #4 lower down.

Clickbank Stats and Numbers
2. Make sure to look at the information provided by Clickbank about the product. Not much else to say, it's up to the individual affiliate to decide what to do with these stats. The following is an explanation of what the Marketplace product stats mean (as taken from Clickbank):

In the Marketplace products are ranked by their "productivity score". To preserve the integrity of the system we do not publish the formula for the score, or the score itself, but we can say that it is a function of these four factors:

  1. $Earned/Sale: Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. (Effective 28 July 2005, unfunded sales, such as returned checks, do not impact this number.)
  2. %Earned/Sale: Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.
  3. %Referred: Fraction of publisher's total sales that are referred by affiliates.
  4. Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

Commissions and Product Pricing
3. Now let's discuss commissions and product pricing. You're interested in a high enough comission to cover the costs of advertising, and then some (for your profit). You should make sure that the cost of keywords for a product, given some sort of conversion rate (for product-selection purposes, assume it to be a bit lower than the conversion rate advertised by the vendor), will not run over whatever the commission is that you're being paid. I have yet to choose a product that pays less than %50 commission (heck, it wouldn't even be fair, after all you're doing half the work!), and some great products pay up top %75 commission. Also look at the price of the product. If it's too high, customers looking to spend only a small amount of money may not be interested in buying it. I think products in the range of $35-$50 are ideal, assuming a 50%-75% commission.

Sales Page - Are You Convinced?
4. Take a good look at the sales page of the product. Ask yourself if you, were you looking for a product of similar type or function, would buy the product. Is the sales page convincing? Does it look clean and professional? Does it highlight too much, making it look like that math test you got back in high school? All these things done right can make a sale, but even one wrong move can leave the consumer running.

Here's wishing you good luck finding a product to promote,
=T=

1 Comments:

Blogger MrAdVenture said...

Hi!
I came in search for clickbank info,and was surprised to see that you are missing out on a great way to add a little(or a lot) of extra income from your blogs.
I am refering of course to ptc advertising.Even if you once tried Google,there are many others.
May I ask you to please post this and to look at Alternatives to AdSense Reviewed-Homepage
thanks for considering this.

4:16 PM, December 16, 2006  

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