Getting Started With Adwords
Hello,
We'll start the journey towards a steady income from affiliate marketing with an introduction to Google AdWords. To be a successful affiliate marketer, you have to expose the product you're promoting to a large group of consumers. The more people see what you're promoting, the more sales you'll make. Google AdWords is one of the ways to make this possible. When you search for something in Google, you may have noticed that ads appear on the right of the search results, in the form of little text-ads. Each time an ad is shown, it counts as an impression. Each time someone clicks on the ad, it counts as a click. Advertisers pay per click (PPC). The cost of a click can vary greatly from $.02 to $12, depending on the niche, the popularity, the keywords used, and the competition. It's most profitable to discover a new niche that has yet to be saturated with advertisers, and then to make your ads as targeted as possible. More on all of this later.
For the first step, setting up an AdWords accounts. Follow the button in the sidebar of my blog that says "Target your ads. Try Google Adwords." The sign-up fee for an AdWords is a one time $5 payment - a small investment, considering products most often pay ~$20 comission on a sale (though this can very greatly and be anywhere from a few bucks to hundred's). Follow the step by step instructions. When you're nearing completion of setting up your account, make sure to set your monthly budget at 0, so that the beginner ad you make doesn't run and waste you money. There will be a lot of learning to do before you make your first ad, and its imporant to not become impatient.
Once you've set up your account, its time to visit the Google Adwords Learning Center. This is Google's own tutorial for beginners. The videos are made to be highly instructive about what all the terms you'll run into mean, and they're significance. Although for most people the videos tend to drag, resist the urge to skip ahead (consider this the first lesson in combating your impatience). When I went through the videos, I decided it was going too slow, and skipped ahead to the meatier stuff. Well, two videos later I had to sheepishly admit ignorance and return to the video I left off on. The quizes on the side reiterate exactly what's covered in the videos, so take these only if you feel you might not have grasped a certain concept. In essence, they're similar to the worksheets you might have gotten in middle school to see if you were paying attention. Completely unnessecary, unless of course you weren't paying attention.
Feel free to split this up over two days or more, as its a lot of information to take in at once. After you're done, if you have any questions on the material you just took in, head over to the eWealth Forums and register to be able to post it. Remember to first use the "Search" feature to look for threads in the past that might have already addressed your question.
Wishing you an educational evening,
=T=
PS Check back soon for the next installment of the Marketing for Beginners guide.
We'll start the journey towards a steady income from affiliate marketing with an introduction to Google AdWords. To be a successful affiliate marketer, you have to expose the product you're promoting to a large group of consumers. The more people see what you're promoting, the more sales you'll make. Google AdWords is one of the ways to make this possible. When you search for something in Google, you may have noticed that ads appear on the right of the search results, in the form of little text-ads. Each time an ad is shown, it counts as an impression. Each time someone clicks on the ad, it counts as a click. Advertisers pay per click (PPC). The cost of a click can vary greatly from $.02 to $12, depending on the niche, the popularity, the keywords used, and the competition. It's most profitable to discover a new niche that has yet to be saturated with advertisers, and then to make your ads as targeted as possible. More on all of this later.
For the first step, setting up an AdWords accounts. Follow the button in the sidebar of my blog that says "Target your ads. Try Google Adwords." The sign-up fee for an AdWords is a one time $5 payment - a small investment, considering products most often pay ~$20 comission on a sale (though this can very greatly and be anywhere from a few bucks to hundred's). Follow the step by step instructions. When you're nearing completion of setting up your account, make sure to set your monthly budget at 0, so that the beginner ad you make doesn't run and waste you money. There will be a lot of learning to do before you make your first ad, and its imporant to not become impatient.
Once you've set up your account, its time to visit the Google Adwords Learning Center. This is Google's own tutorial for beginners. The videos are made to be highly instructive about what all the terms you'll run into mean, and they're significance. Although for most people the videos tend to drag, resist the urge to skip ahead (consider this the first lesson in combating your impatience). When I went through the videos, I decided it was going too slow, and skipped ahead to the meatier stuff. Well, two videos later I had to sheepishly admit ignorance and return to the video I left off on. The quizes on the side reiterate exactly what's covered in the videos, so take these only if you feel you might not have grasped a certain concept. In essence, they're similar to the worksheets you might have gotten in middle school to see if you were paying attention. Completely unnessecary, unless of course you weren't paying attention.
Feel free to split this up over two days or more, as its a lot of information to take in at once. After you're done, if you have any questions on the material you just took in, head over to the eWealth Forums and register to be able to post it. Remember to first use the "Search" feature to look for threads in the past that might have already addressed your question.Wishing you an educational evening,
=T=
PS Check back soon for the next installment of the Marketing for Beginners guide.
posted by smokersix at 3:04 PM
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